Ann-Christine Diaz “For way too long have been stigmatized and shamed and now we’re bringing them into the open.”. The brand also found that women’s razors, on average, cost 13 percent more. Yet while these campaigns certainly generate buzz by consumers and the media, they’re getting more intense scrutiny by digital platforms and TV networks for their norm-challenging content. The new campaign is also heralding a new product Flamingo is adding to its lineup. - 20 hours 20 min ago. Select a Handle Color. When you first order anything from Flamingo, you have so many options: You can purchase just the razor, just the blades, just the shave gel, or you can get the whole kit and caboodle. (*Shakes fist at Instagram ads. Harry’s, the direct-to-consumer shaving startup for men, is debuting its first female-centric brand today. We’re Billie, a female-first shave and body brand delivering premium quality razors and body care products at half the price. The Flamingo Razor for women is designed to glide over your body for a smooth comfortable shave. Visual influences: We drew a lot of inspiration from iconic sports car ads from the 1970s. They get that I need to be able to pick up new blades at the store near my house, not let them pile up under my sink. Flamingo's razors. I’d given up my Dollar Shave Club razor subscription a year ago and had been relying on crappy disposable razors since. 1. share. The direct-to-consumer brand was founded a year ago as a female-focused offshoot of Harry’s, the popular men’s razor company that owns its own factory for ultimate supply-chain control. “We understand your personal care routine is just that—it’s personal,” she says. Flamingo, which sells razors and body-hair care products for women, is clearly having some fun with its new campaign, debuting this week. And this month, Thinx, a women’s underwear brand that absorbs moisture including menstruation blood, had issues airing the original version of a commercial that imagined a world in which men have periods because one man sported a tampon string. American-made blades, encased in charcoal shave soap, delivered to your door every 1, 2 or 3 months. Hi, Hello! I tried the Flamingo razor set and … I've used Venus razors for years and am just looking for a quality razor that doesn't have the $20+ cost of replacing blades like Venus does. *) I’m a current Dollar Shave Club member, and I’m a little curious if I’m missing out on anything not using a shaving club that specifically makes razors for women. It’s also running an 800 phone number for questions and a campaign microsite. Report Save. $9/shipment with Free Shipping. >> You also may be one of them who wants a razor which will be running for a long time. Earlier this year, Billie was not able to advertise an ad on Facebook because the spot highlighted a body part, Billie’s executives say. Already a subscriber or have a Commarts account. Also feel the need to point out that this isn't an ad. Click on an image to view more from each project. The blades are spaced perfectly to ensure … Free shipping for orders over $15. Reasoning: Women believe men’s razors are better because they’re marketed like performance tools, not fashion accessories. Featuring two precise and durable five-blade cartridges, this razor is a much needed grooming tool. In this Thursday, Oct. 11, 2018, photo razors from Harry's new shaving and body care brand Flamingo are displayed in New York. With five blades, the Flamingo Razor has been expertly engineered and thoughtfully designed for all the places you shave. Are you a print subscriber? 360i and Elastic teamed up together to recreate the opening sequence of tv show Game of Thrones—with the help of Oreos. While the brand felt confident its product—a razor with a weighted, ergonomic handle and German engineered steel blades—spoke for itself in terms of quality, Flamingo wanted to create a campaign that reinforced its intentions. Their products start at $10 for a wax kit, $16 for a shave kit, or $24 for both. “With the launch of this product, we had the wacky idea that turned into a real idea of The Bush 2020,” says Melnick. The images do not show any actual razors, and it’s the company’s first ad to show pubic hair. - 2 days 22 hours ago, By It looks badass. “It’s really all about bringing levity and this conversation out into the open in a way that doesn’t feel intimidating or hush-hush.”. Made from quality Swedish steel, Flamingo’s razor has a flexible blade and handle that makes tackling hard to reach areas, such as the bikini line, a … price comparison . Flamingo Billie, founded in 2017, is taking a stand against the pink tax — which upcharges women's personal-care products — by creating a razor priced in line with affordable men's razors. Flamingo- The flamingo set comes with a regular suction cup holder. Cruelty Free. I decided to put the Billie razor to the test and compare it to the Flamingo, which I see every time I’m at Target or shopping their website. It offers realistic portrayals of body hair in its ads and images, and it donates 1% of all revenue to women's causes around the world. What's Inside. Anything new: Between our decades of experience in commercial product photography, this was the first time that our production team treated a product designed for women in this way. “Jewelry” demonstrates the amazing female hockey players making an impact on the game at all levels. Flamingo starter kit is $9.99 and available in store or online at Target. We leveraged 95 years of German blade-making expertise to create a precision 5-blade cartridge designed for a very smooth shave. Favorite details: The concept of “Quality Equality.” Equal products for an equal price—it shouldn’t be a revolutionary idea, and we shouldn’t still be talking about it, but here we are. The set comes with the razor handle, two cartridges and a holder. Experts expect these campaigns to continue as the conversation around women’s bodies becomes less taboo. Schick Hydro Silk Razor for Women, Includes 1 Razor Handle and 2 Moisturizing Razor Blade Refills 4.7 out of 5 stars 1,726 $7.00 $ 7 . Sorry for the truth that it does not contain ads and policies. I couldn’t log into Instagram or Facebook at the beginning of the year without seeing their ads… but their marketing worked. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Read the reviews for new subscription razors, like Billie and Flamingo, as well as staples from Schick and Venus, to see which really are the best razors for women. Now, with the Target roll-out, those wax strips, Flamingo’s pastel-hued razors and its shave gel products will get 4 feet of custom shelving … The “Mons Mist” is a skin conditioning spray that works for both hair and shaved skin. The shave set includes a razor, extra blade, the shave gel, and a moisturizing white willowbark-based lotion, along with a shower hanger that suctions to the shower wall and keeps your razor … This razor is good quality very sturdy handle, the blades are the quality people expect from harry’s, the flexibility of the blade is better than other razors I’ve tried in the past which is great for shaving the legs and the colors are very girl pleasing, it also comes with a … “We leveraged 95 years of German blade-making expertise to create a custom blade cartridge that works for your body (hello, knees!) With a free Commarts account, you can enjoy 50% more free content, Get a subscription and have unlimited access. Or Facebook at the beginning of the year without seeing their ads… but their worked. My skin vs Billie razors ( more on that later ) but the shave is good and holder... ( $ 7.00/Count ) $ 11.99 $ 11.99 is Flamingo razor for women is designed to glide over body. Show Game of Thrones—with the help of Oreos a shave kit, $ 16 for a shave,. Year ago and had been relatively bare, recent years have seen the field grow more.! Sign up for our newsletter to get the latest Flamingo ads information and. Now we ’ re Billie, a female-first shave and body care products at half the price long have stigmatized... Long have been stigmatized and shamed and now we ’ re marketed like performance tools, not fashion.... While the women ’ s products, so it was fun to figure out how speak. Subscription a year ago and had been relatively bare, recent years have seen the field grow crowded. 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