A unique selling proposition (also referred to as unique selling point or just USP) is a unique benefit, feature, or characteristic of an offering which makes it unique from rest of the competing brands in the market and makes it more appealing to the customers. USP is an abbreviation for 'Unique Selling Point.' The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. Online and offline retailers aim to clearly communicate their unique selling proposition to shoppers in marketing campaigns, product descriptions, and all other customer touch points. Please look for them carefully. It identifies what makes your business the better choice, and why your target clients should choose you over the competition. This is because a USP can give a great deal of clarity to your business model, what your company does and why you do it. You may already know that having a compelling Unique Selling Proposition (USP) for your business is the cornerstone of successful marketing. However, many marketers agree that it is not just easy to develop a strong USP. The USP of a product or service is a particular feature of it which can be used in advertising to show how it is different from, and better than, other similar products or services. A unique selling proposition (USP) is the one specific benefit that only your business can provide. The United States Pharmacopeia (USP) is a pharmacopeia (compendium of drug information) for the United States published annually by the United States Pharmacopeial Convention (usually also called the USP), a nonprofit organization that owns the trademark and also owns the copyright on the pharmacopeia itself. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. The first and foremost step in the process of USP Analysis is to understand the core values and nature of your brand that works as the fundamentals of setting up your business in the market. Share: Share on Facebook Share on Twitter Share on Linkedin Share on Google Share by email. USP definition / USP means? The Definition of USP is given above so check it out related information. Possible USP meaning as an acronym, abbreviation, shorthand or slang term vary from category to category. A unique selling proposition is a statement you choose to embody that differentiates your products and your brand from your competitors. USP often makes a non-user try and converts a user into loyal customer. Whether you're starting a new business or looking to shake up an existing product lineup, developing a USP is a crucial step in the lifecycle of your product and business. A USP is also not just the header copy on your homepage . The process of USP Analysis : 1) Understand the core values of your brand. Find out what is the full meaning of USP on Abbreviations.com! So consider turning yours into your unique feature. The USP names the single most important differentiator between your business and every other competitor or alternative solution out there (including the alternative of not doing anything). The unique selling proposition (USP) is the factor or benefit that makes your product differentâstand outâfrom other equivalent products on the market. Learn more. A USP answers the question âhow is ⦠Looking for the definition of USP? Looking for online definition of USP or what USP stands for? Development of USP: To develop a USP, the first task is to decide what is unique about the product or service in the eyes and minds of the target market. If you offer a service rather than a product you may determine your USP is that you will go to the client rather than them coming to your office. Let's start with one of the most famous examples of all: Pizza aficionados might disagree but, when it comes to delivery and âmass marketâ ⦠No matter if you target women, fitness nuts, families or cat lovers â specialise! The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. USP Stands For: All acronyms (314) Airports & Locations Business & Finance (11) Common Government & Military (9) ⦠The United States Pharmacopeial Convention (USP) is a nonprofit scientific organization founded in 1820 in Washington, D.C., that develops and disseminates public compendial quality standards for medicines and other articles (Bylaws, Articles II, and VII). In a crowded market of similar competitors, this proposition will ⦠Unique Selling Proposition USP is a factor that makes a company gain a unique market positioning with respect to the number of other competitors. USP is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms The Free Dictionary This is a vestige of one of our nationâs earliest public health and safety measures, a practice that dates back to the earliest days of our democracyâwell before the U.S. Food and Drug Administration (FDA) was formed.. Business Topics Unique selling point (USP) Group(s):Key Terms & Concepts; Print page. The people who are not doing that are going to close some deals probably, just by the sheer mathematics of getting leads, but the ones who are actually coming with a unique selling proposition are going to be here through the market cycle. Unique selling point (USP) or unique selling proposition is a marketing term which highlights the value of a company's offering and how they are different from a competitor in a unique way. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. There may be more than one meaning of USP, so check it out all meanings of USP one by one. USPs by Tash Hughes of Word Constructions (www.wordconstructions.com.au) What on earth is a USP you may be wondering⦠USP stands for Unique Selling Point. (Marketing) unique selling proposition or unique selling point: a characteristic of a product that can be used in advertising to differentiate it from its competitors Unique Selling Proposition(USP), for its acronym in English, is what makes your business better than the competition. A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products. For USP we have found 314 definitions. ; What does USP mean? Walmartâs USP is ⦠The Solution: Having A Unique Selling Proposition For Your Real Estate Business. A USP is the main positive point which a product or a service has to offer to its customers, which is valuable, unique and which no other brand offers. A unique selling proposition is what your business stands for. [business] It can define your business and most important business ⦠A unique selling point (USP) is a differential factor, which enables the business to distinguish itself from other competitors in the market place. Unique Selling Proposition(USP) Definition. 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